Photos Using imagination and invented spellingLetting creative juices flowCommunicating ideas with artMinister for Information, Communication and the Arts, Dr Yaacob Ibrahim, at the launch of the Speak Good English Movement (SGEM)Students from MDIS and Raffles Design Institute showcasing their masterpieces, fashioned out of sticky notesMembers of the media interviewing Dr Yaacob Ibrahim at the SGEM launchAttending the Speak Good English Movement media briefing on 19 September 2012 at Books ActuallyKids Peak director Leong Pik Yin speaking at the SGEM media briefingSGEM chairman Goh Eck Kheng telling the media more about the Movement’s plans for this year